Guido the Guide is an Amsterdam-based touring company, specializing in personal, custom-made experiences. For this company, a full corporate image was created: business cards, stationery, invoices and website.
Keywords given for the design were Amsterdam, friendly, colourful. This resulted in using imagery from Stamen Maps, focusing on the Jordaan area of Amsterdam – the guide’s specialisation. For the printing process, a very thick (650mg) and natural paper was used, giving the impression of an actual watercolour painting. To contrast with the watercolour, the typography is kept very light and no-nonsense.